Zico Promotes New Track “Any Song” With Viral Online Challenge

We’re at a day and age where there are K-pop releases almost everyday, as if a diurnal rhythm. 

So there’s no denying that the need to stand out in the K-pop realm is more important than ever. 

And promotional plans are usually pre-planned by the artiste’s entertainment companies. Its duration could range from two weeks to a month.

However one’s likely to be a veteran in the industry. If he could devise his own marketing strategies to promote his tracks.

That’s exactly what South Korean (rapper) Zico did a while ago.

His latest release, titled “Any Song” dropped on Monday (13 Jan). 

But he didn’t stop there. The 27 year-old idol subsequently posted a video of the “Any Song Challenge” on his official Instagram handle.

The first video clip gets a special featuring from MAMAMAOO’s Hwasa. He also collaborated with soloist Chungha thereafter.

Other celebrities took notice of the challenge. Soloist Lee Hyo-ri, WINNER’s Mino and television personality Jang Sung-kyu attempted the challenge as well.

View this post on Instagram

I ❤️this song 아무렇게나 춤춰

A post shared by Leehyolee (@hyoleehyolee) on

In fact, the challenge was not only attempted by Korean celebrities. Taiwanese singer Aaron Yan tried his hand at it, and shared the video on Instagram too.


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