5 Must-Visit Korean Beauty Brands in Singapore

Calling all you beauty lovers! Have you ever been spoilt for choices on choosing which beauty product to use? Or which beauty brand to patronise? We’ve heard your concerns!

Our own SeoulHype editorial team has compiled the top 5 must-visit Korean beauty brands that can be found in Singapore. This way, you need not search further and head down to your nearest outlet to purchase your necessities! 

1. innisfree
innisfree is a natural brand that originated from Jeju Province, South Korea. It shares the benefits of nature but at the same time pursues an eco-friendly green life to preserve the balance of nature.
We would say that the Green Tea Seed Serum would be a must-have from innisfree, a moisturising and nourishing serum containing eco-friendly Jeju fresh green tea and green tea seeds, which has hydrating effects when applied as hold moisture in the skin and prevents moisture loss.

The Green Tea Seed Serum (80ml) retails for S$ 36.32 while the Green Tea Seed Cream (50ml) retails for S$ 34.93.

Photo Credit: innisfree

DID YOU KNOW: The current brand ambassador for innisfree is actually Girls’ Generation member, YoonA. She is currently promoting as both a singer and an actress, alongside many of her brand endorsements. 

Photo Credit: innisfree

Outlet Location: 391 Orchard Road #B2-34/35, Takashimaya Shopping Centre, Ngee Ann City Singapore, 238872 (Takashimaya Shopping Centre)
Telephone: 6733 6728
Opening Hours: (Mon-Sun)10:00AM-10:00PM

2. Etude House
Founded in 1985, Etude House is a South Korean make up colour cosmetics brand and here’s a fun fact: ‘Etude’ comes from Frederic Chopin’s studies of the piano. which roughly translates to ‘study’ in French.

For us, the Matte Chic Lip Lacquer would be our recommendation, as it aids to boast one’s lips and the colours that are offered in the range really pops out.

As the lip lacquer is matte in nature, it causes less smudges and smears as the rich colour pigment settles fast upon application.
The Matte Chic Lip Lacquer retails for S$19.90 (ea).

Photo Credit: Etude House

DID YOU KNOW: The Matte Chic Lip Lacquer is a featured product in the Red Velvet X Etude House range of items. Yes, you’ve read it correctly, Red Velvet is the brand ambassador for Etude House and they even recently held the 2018 ETUDE PINK PLAY CONCERT in Seoul, South Korea. In fact, each colour shade of the collection was inspired by the respective Red Velvet members.

Photo Credit: Etude House

Outlet Location: 200 Victoria St, 188021 #01-107 – 108 (Bugis Junction)
Telephone: 6255 7470
Opening Hours: (Sun–Thur) 10:00AM – 10:00 PM (Fri–Sat 10:00AM – 10:30 PM)

3. Banila Co.
Banila Co. is a South Korean cosmetics brand ocreated in 2005, it has since expanded and owns 80 stores just in South Korea and China. Going with the concept of “No-make up makeup” which also means natural looking makeup,  Banila Co. boasts a myriad of beauty products ranging from cleansers, to primers.

Our recommendation from Banila Co. would definitely be the Banila Co. Clean It Zero, a cleansing product that assures users without the need of double cleanse one’s face and also together with the benefits of exfoliation, tightening pores and softening skin.

The Banila Co. Clean It Zero retails for S$16.00 (ea).

Photo Credit: Banila Co.

DID YOU KNOW: SNSD’s leader, Taeyeon is now the official ambassador of Banila Co. Additionally, the The Banila Co. x Taeyeon Happy Collection have been out for sale since last year as well, so quickly get yours if you have not!

Photo Credit: Banila Co.

Outlet Location: Airport Blvd, Terminal 2 Level 2, Departure Lounge (Central), 918146 (The Shilla Duty Free Shop)
Telephone: 9176 6402
Opening Hours: (Mon-Sun) 24 Hours

4. Tony Moly
Tony Moly is a South Korean cosmetics brand established in 2006 with the support of Tae Sung Industry. The name Tony Moly means “putting style into packaging”, which has an interesting yet deep meaning behind it.

Our recommended product would have to be the Magic Food Mango Hand Butter, a lightweight yet potent hand cream that contains invigorating and moisturising ingredients like mango seed oil and shea butter to banish dry skin and nourish your hands! This product also actually looks, and smells like the real deal.

The Magic Food Mango Hand Butter retails for S$12.90 (ea).

Photo Credit: Tony Moly

DID YOU KNOW: BTOB chosen as new male models of ‘Tony Moly’ just one month ago! They have been appointed in May 2018 and will be the brand’s ambassadors, we’re sure the boys will melt our hearts! BTOB’s full ‘Green Tea Moisture Cream’ advertisement has been released sometime early April, with more group activities to definitely look forward to!

Photo Credit: Tony Moly

Outlet Location: #02-25 200 Victoria St 25, Singapore 188021  (Bugis Junction)
Telephone: 6336 8087
Opening Hours: (Mon-Sun) 10:30AM-10:00PM

5. Mamonde
Mamonde is a South Korean skincare and cosmetics brand launched by Amore Pacific in 1991. The brand name comes from Ma Monde which is a combination of the words My and World in French, Mamonde follows a fauna and flora concept, which gives their shops a very fresh and natural vibe, some say it’s like a garden in a city.

Mamonde has also launched in Singapore a while back, and have been gaining much attention and popularity ever since the launch featuring brand ambassador Park Shin Hye.

Our recommended product would have to be the First Energy Essence, containing fllower aged vinegar essence with honeysuckle for moist and firm skin from the inside out. This hydrating and refreshing water-type essence is best used by those with oily or combination skin or during the spring or summer, so it’s best suited for you guys considering the humid weather in Singapore causing oily skin!

The First Energy Essence retails for S$42.00 (ea).

Photo Credit: Mamonde

DID YOU KNOW: When Mamonde first launched in Singapore, Korean actress Park Shin Hye, also Mamonde”s brand ambassador came to Singapore for a meet-and-greet session with her fans as well as to celebrate the opening of the first Mamonde store in Singapore.

Photo Credit: Mamonde

Outlet Location: 391 Orchard Road, B1-34 Takashimaya Shopping Centre Ngee Ann City, 238872
Telephone: 6732 0871
Opening Hours: (Mon-Sun) 10AM-9:30PM

DISCLAIMER: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official stand or position of SeoulHype. Also, this post is not sponsored by any of the mentioned brands above.


Words: Avier Tan
Graphic Design: Avier Tan

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